An individual's browser history is more difficult to determine on mobile devices.[16] This is due to technical limitations that continue to make the type of targeting and tracking available on the desktop essentially impossible on smartphones and tablets.
optionally manages program or module processing, checking the availability, the start and eventually the stop of the execution of external programs used to generate dynamic content;
Zensur: when serving static content only, a Netz server program usually does not change datei contents of served websites (as they are only read and never written) and so it suffices to support only these HTTP methods:
Beurteilung: when serving static and dynamic content, a World wide web server program usually has to support also the following HTTP method rein order to Beryllium able to safely receive data from client(s) and so to Beryllium able to host also websites with interactive form(s) that may send large data sets (e.g. lots of data entry or file uploads) to World wide web server / external programs / modules:
Requirements for Third-party Ad Serving: Defines policies bidders must comply with to use various ad formats, as well as technical specifications of those formats.
Bid shading has emerged to help stop media buyers from overpaying for impressions rein these auction types.
Apache resulted rein the most used World wide web server from mid-1996 to the end of 2015 when, after a few years of decline, it welches surpassed initially by IIS and then by Nginx. Afterward IIS dropped to much lower percentages of usage than Apache (see also market share).
It’s a win-win situation where advertisers can target the most Wichtig users, and publishers can maximize the efficiency of their inventory.
optionally tries to adapt its general behavior according to its settings and its current operating conditions;
Between 1996 and 1999, Netscape Enterprise Server and Microsoft's IIS emerged among the leading commercial options whereas among the freely available and open-source programs Apache HTTP Server held the lead as the preferred server (because of its get more info reliability and its many features).
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RTB auctions place the focus on impression-based bidding whereas static auctions tend to group impressions only allowing advertisers to bid on them hinein package deals.
Google sends the bidder application a bid request that describes an impression being auctioned. The bidder's account is configured to use the PROTOCOL_ADX RTB protocol (hereafter referred to as the "Google protocol"), so the request arrives as a serialized BidRequest as seen rein realtime-bidding.